Our story

Your hometown computer & network specialist since 1993.

For more than three decades, Applied Micro has given homes and businesses across the Tri-State area a total computing solution — and expert service on everything we sell.

Who we are

Big-city expertise. Small-town service.

Founded in 1993, Applied Micro is the Tri-States’ premier computer and networking specialist. We specialize in helping businesses architect and enhance their network performance and infrastructure — and we bring that same care to every home user who walks through our doors.

From system planning to installation to onsite training, our experienced team gives you everything you need to get up and running, and keeps you there.

Applied Micro’s main office in Platteville — Our main office at 65 South 4th Street, Platteville

Milestones

33 years of keeping Southwest Wisconsin connected.

1993
Applied Micro is founded
Kip Schreck and two partners open shop in Platteville.
2003
Tricia joins the team
A UW–Platteville grad who would go on to run the company.
2007
Locally owned, start to finish
Kip buys out his partners and becomes sole owner.
2013–14
The bench grows
Matt, Wes and Joe join; the Dodgeville office serves Iowa County.
2025
A new chapter
Tricia Tranel becomes owner and President on January 1.
Today
Still right down the street
Two offices, one team, and the same hometown promise.

Why it matters

IT shouldn’t be your full-time job.

Reliable systems

Efficient, secure technology is a real competitive advantage — it drives productivity, communication and customer service.

Without the overhead

For most businesses IT isn’t a core skill. An internal department can be costly and distracting. We’re your team instead.

Local & accountable

We live here too. When you call, you reach people who know you, your business and your community.

Meet the team

What neighbors say

Trusted by Southwest Wisconsin for over three decades.

BBB Accredited Business

“Applied Micro is the BEST! We use them for business and personal. They get back to you right away and are so helpful with all our technical needs — professional, with a great hometown feel that always makes you feel welcome and well cared for.”

Julie PustinaBowden & Alexander

“My 17-year-old XP machine was starting to die. Joseph cloned the drive onto a brand new one and revived it — I didn’t even have to reload software. Dropped it off Friday, done by Tuesday. Great, fast work!”

Michael SchmidtHome customer

       EXCELLENT  
   Based on 10 reviews 
    
 
 
 
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   Jeremy Patnaude 
 June 18, 2021.
 
 
   
  
 
 
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   Robert Jefferson 
 February 6, 2021.
 
 
   These guys never declined to help me out with something if they could. I've gotten good deals here and would recommend it
  
 
 
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   Jared Woock 
 October 27, 2020.
 
 
   Friendly and Knowledgeable
  
 
 
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   Neahmia Brunner 
 July 31, 2019.
 
 
   
  
 
 
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   Ann Appenzeller 
 February 5, 2019.
 
 
   
  
 
 
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   Ted Strang 
 June 13, 2018.
 
 
   Very helpful and had exactly what I needed.
  
 
 
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   Daniel Engevold 
 December 9, 2017.
 
 
   
  
 
 
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   Brandon Quillian 
 May 15, 2015.
 
 
   I still consider myself new to Platteville and Applied Micro has been tremendous!

I had questions about reformatting my external hard drive with a Mac and was able to get answers to my questions right away! They are very wise about Mac and external hard drives.
  
 
 
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   Mark Thein (itsMarkThein) 
 December 5, 2014.
 
 
   Mr. Schreck operates an outstanding service! Dealing with his company has been extremely pleasurable!